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"MAKE YOUR VOICE HEARD"

Tailor-made individual marketing and communication coaching
by
My Marketing Toolbox

When we are entrepreneur, managing one’s company’s communication can be intimidating :

we are afraid to do something bad, to say things we shouldn’t… We can also feel overwhelmed by all the novelties and changes happening.

 

However, being able to communicate, to make one’s voice heard is paramount.

 

Your voice enables you to show that you exist. Your voice helps you to communicate with your clients and targets. Your voice is here to differenciate yourself and your offers from your competitors’.

 

Without your voice, you are not able to convey your messages clearly.

My Marketing Toolbox is a toolbox helping you to make your voice heard. 

Based on knowledge sharing, the objective is to teach you to create your own communication according to your needs.

How does it work?

After a discovery call during which you will explain me you needs, challenges, wills and objectives, I will offer you an action plan and a step by step coaching. At the end, you will have all the keys to manage by yourself your messages in line with your strategy and objectives. 

 

  • 1st discovery call to identify your issues and needs 

  • Preparation of a detailed 2-month, 4-month and/or 6-month coaching action plan, including each service provided, the objectives to reach and the anticipated results.

Should it be for punctual projects or for more in-depth tasks, My Marketing Toolbox is here to help you find (again) your voice and to make it heard.

By taking into consideration the existing actions and by taking into account the objectives, I will offer guidance on the following: 

  • Content creation 

  • Content strategy

  • Advice and coaching on content strategy 

  • Story-telling

  • Podcast launch and management

  • Setting up a communication and marketing strategy and/or revision of the current marketing and communication strategy 

  • Work on the editorial planning (blog, social media, website and offline if applicable) and on its annual, monthly and weekly declinations to meet the set objectives 

  • Event organisation (online and offline) : from the concept to the realisation

What is My Marketing Toolbox?

My Marketing Toolbox is a toolbox dedicated to cultural and social entrepreneurs and project promoters willing to positively contribute to the society. 

 

My Marketing Toolbox is a tailor-made services box in communication and marketing teaching you how to create your own communication and how to make your voice heard. 

 

Why this concept?

 

This concept is important for me as it works as a toolbox in which you choose only the services you need: 

A full or partial coaching during the timeframe needed to realise your projects.


 

This concept ensures flexibility, adaptability and reactivity.

Introducing “Make your voice heard!”
powered by My Marketing Toolbox!

"MAKE YOUR VOICE HEARD" 1:1 cOACHING INCLUDES

Strategic part

  • Strategy and onboarding call

  • Audit of the current situation

  • Strategy definition

  • Objectives settings

  • Ideal clients profiles review

  • Messages and positioning redefinition

 

Organisation part

  • Creation of an activities planning

  • Weekly review and brainstorming sessions

  • Monthly end-of-the-month review

  • Organisation of a dedicated Drive/Dropbox folder for files sharing

  • If needed, set up of a workflow system

 

Communication part

  • Website, social media and digital marketing review

  • Offline activities review

  • Work on a weekly and monthly editorial planning

  • Assistance in content strategy and creation to attract your ideal consumers

  • Assistance in setting up a message consistency in all your platforms and website

  • Assistance in a podcast set up/management upon request

 

Your investment: 1500 EUR per month* + taxes when applicable

 

*A minimum of 3-month commitment is required.

LET'S WORK TOGETHER!

THIS IS FOR YOU IF...

You are committed to seriously work on your strategy to bring your business/project to the next level.

You are operating in the fashion, cultural, social sector and you are aiming at having a positive impact on the society.

You are looking for an external eye on your business, for a coach and advisor.

You are passionate about your mission.

THIS IS NOT FOR YOU IF...

 

You are looking for a virtual assistant to outsource and execute daily tasks.

 

You are not ready to commit for a minimum of 3-month collaboration together and to invest in it. 

 

You are not willing to perform "homeworks" between sessions for the sake of your business.

You are not passionate nor motivated enough.

FREQUENTLY ASKED QUESTIONS

Podcast management services

Why do you require a minimum of 3-month commitment for your basic packages and additional services?


A minimum of 3-month commitment is required to ensure consistency in the services done and to be able to scale results against your goals and adjust if necessary.




Do you only work with businesses?


I work with people who are passionate by what they do: entrepreneurs, individuals working on a personal branding project or on a side project they are passionate about. The core should really be passion, commitment and the will to share.




I want my podcast’s episodes to also be available on my website. Is it possible?


Yes, you can create a dedicated page for your podcast on your website where you can embed your podcast episodes’ feed. Alternatively, if you don’t want to have a dedicated page, you can just embed your podcast episodes’ feed on any page of your website, on the homepage for example.




Do you have your own podcast?


Yes, I do have my own podcast. I launched it in February 2021. Its name is “My Fashion Stories Box Podcast”. I share my passion about fashion history, a topic I also teach in an international fashion school. I loved working on my own podcast so much that I decided to help podcasters and podcasters to be.




Do you offer payment plans?


Yes, you can have access to payment plans.





Podcast launch services

Why does the launching package take 2 months? Can’t we do it faster? And, what if I need more time than 2 months?


  • It is very important to work on the strategy of your podcast: the what, why, when, where and for whom. And it is important to take your time going through all the steps to be sure your podcast will deliver your expectations. It took me 2 months to launch mine and I don’t recommend to do it faster.
  • I wouldn’t recommend you to take more time though. It’s good to have a deadline and to stitch to it. If not, you might lose your motivation on the way and your podcast might not see the light.




After the launch of my podcast with you, am I really obliged to commit to one of your packages? Why?


t’s very important for me to be sure you have all the tools and understanding of what it takes to run a podcast from A to Z before letting you fly by your own. 3 months is the minimum period of time to be sure that all the principles will be understood, and, to start seeing middle term results.




Do you only work with businesses?


I work with people who are passionate by what they do: entrepreneurs, individuals working on a personal branding project or on a side project they are passionate about. The core should really be passion, commitment and the will to share.




I really want to launch my own podcast but I feel overwhelmed by the tasks and I don’t know where to start from. Can you help me?


Yes, of course! And that is the reason why I launched “My Podcast Launch Kit”. This package is articulated around 5 main axis (Strategy, Organisation, Branding, Editing and Communication) to give you all the necessary steps to successfully launch your podcast without feeling lost in the process.




Do I really need to have a podcast?


A podcast is not something mandatory, nor it is a trendy communication tool you need to have. It’s not because the others have one, that you necessarily need a podcast of your own. It depends of your goals, your strategy, what you want to achieve with it and your time and resources available for it. Having a podcast is a commitment.




Do you have your own podcast?


Yes, I do have my own podcast. I launched it in February 2021. Its name is “My Fashion Stories Box Podcast”. I share my passion about fashion history, a topic I also teach in an international fashion school. I loved working on my own podcast so much that I decided to help podcasters and podcasters to be.




Do you offer payment plans?


Yes, you can have access to payment plans.




Is there anything not included in your kit that I might need to purchase? Equipment and so on?


Yes, you might want to invest in a pair of headset and in a microphone. I personally use Samson Go Mic as a microphone. You need also to considerate the hosting platform fees through which your podcast will be indexed in platforms as Apple Podcasts, Google Play Podcasts, Spotify. The main known are Libsyn and Simplecast. I personally use Buzzsprout.




What is an intro, outro and trailer?


  • An intro is an introduction audio file in which you will introduce yourself, your podcast and what your podcast is about. The intro also includes some music elements. The intro remains the same for all your episodes.
  • An outro is a conclusion audio file in which you say goodbye to your audience, give them information on where they can find you and contact you and invite them to your next episode. As the intro, the outro can include some music elements and remains the same for all your episodes.
  • A trailer is a short extract from your podcast episode which will give to your audience the idea of what your episode is about and entice them to listen to the full episode. The trailer is used to create audiograms.




What is a hosting platform?


A hosting platform is a dedicated website where you will upload your podcast’s episodes and schedule them. The aim of the hosting platform is to index your podcast and its episodes to podcast directories as Apple Podcasts, Spotify, Deezer, Google Play Podcasts through RSS. You can’t index your podcast directly to these platforms. You need to use a hosting platform. Once, you hit “publish” or you schedule the publishing of your episode at the time and day you want, the hosting platform will immediately synchronize with Apple Podcasts or Spotify, and your episode will be accessible to these directories’ users.




What is an audiogram?


An audiogram is a short audio trailer from your podcast episode that you will insert in a visual and promote on your social media profile. By mixing visuals and audio elements, the audiogram will give to your audience an idea of the topic of your episode and stimulate them to go to their favorite podcasts platform to listen to the full episode.




What do I say in an intro, outro and trailer?


  • In the intro, you generally welcome your listeners, introduce yourself and your podcast, what it is about and you will thank your listeners to listen to the coming episode. The content remains the same for all your episodes.
  • In the outro, you will thank you your listeners to have listened to your episode, you will give information on where they can find you and contact you, you will say goodbye to them and you will invite them to your next episode. The content remains the same for all your episodes
  • The trailer content depends on the topic of your episode. It is usually an extract from your episode, a sentence, that will give an idea of your episode’s content and arise the curiosity for your listeners to go listening the full episode.




How do I prepare the script for my podcast episode?


Depending on the overall topic of your podcast, it’s generally better to start with doing some researches on the theme(s) you will talk about. Then, I would recommend to have a structure with the main parts being the beginning, the middle and the end, obviously. It can be presenting an issue you will try to solve, the many ways to solve it with examples and your recommendations. The most important is having a progression and, at the end of the episode, your listeners having learnt something new.




I already have some contents as Youtube videos, Instagram lives, blogposts. Can I repurpose them as podcast episodes? Can you help me with that?


Yes, of course all these existing elements can be repurposed as podcast episodes. I will be pleased to assist you in doing it the best way possible.





"Make your voice heard" individual coaching

Why do you require a minimum of 3-month commitment?


This requirement is linked to the fact that you need a minimum of time before starting seeing results of the actions we will plan together. And 3 months is the minimum time. After 3 months, we start seeing results. And you will also feel more confident to do all our implementations alone.




Why don't you do the job for me?


Because you are the one at the core of your business and only you can have a 360-degree vision and intimate feeling of it. I would do everything for you, the end result would sound unpersonal. Don't forget that your business is a reflection of your personality. I am here to challenge your perspectives, to help you see and think out of the box.




Will you update my website, social medial profiles and newsletters?


No, I won't. For that, you might need a virtual assistant or an intern.




What if I need something extra, not planned during the first strategic call?


That is the reason why I do monthly review sessions: to see what have been done during the month and to look at yours needs for the following month. Life is unpredictable and you can have a last minute opportunity. Flexibility is paramount.




You also have podcast services. What if I want to launch a podcast as part of our coaching session?


Then, I will be more than happy to help you in that project!




You also have podcast services. What if I don't want to have a podcast?


Podcasts are not mandatory communication tools. If your audience and target clients are not attracted by this communication mean, there is no need to have a podcast for the sake of having a podcast. Launching and running a podcast is a strategic decision that should be taken seriously depending on your time, energy and internal resoures.





So, are you ready to make your voice heard?

TO GO FURTHER...

"MY BLOG BOX"

 

An insight in My Marketing Toolbox Behind the Scenes, podcast visual diaries and other topics.

MY FASHION STORIES BOX PODCAST

 

Listen to the latest episodes dealing with stories in fashion history by a bookovore and history nerd.

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