© 2017 by My Marketing Toolbox

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Some of my projects...

Database and datamining...

Marketing, database, datamining, CRM

Database... The spine of any company's business. The tool without which a business can't develop...

Building, and then updating, a contacts database is one of the most time-consuming activities in any marketer's life. But the more accurate the database will be, the more precise and personalised your offers will be and the more efficient your company will be.

Over my marketing path I have been created and updated databases, gathering already existing information from various sources, checking them on Internet to complete basic information.

I have been using Excel as a mean to determine which kind of information I was needing and to gather all this information in one unique document. And I have been using online CRM as Bitrix24 and Hubspot to keep track of my work with the database, which contacts were accurate, which to clean or update depending on the behaviour after messages and mass mailings.