2.png

"MY PODCAST LAUNCH KIT"

Podcast Management Services
by
My Marketing Toolbox

You dream about having your own podcast but you are a bit confused about where to start from, what to think about and the possible outcomes for your business/activity?

 

I know, I know…

 

Lately, it seems to you that everybody has a podcast, everybody is a podcaster. How do they do?? Where do they find the time to do it??

 

You too, at some points, had the idea to have you own podcast. You may even have started to do some researches on that direction.

 

But, between running your business, dealing with your own activities and works, not to forget to have a life and enjoy it, you just thought it was one of those trendy but time-consuming communication tools to have. And you didn’t see the point to burden yourself with the set-up and running of another communication action for which you won’t have the time and resources in the long run.

So, you left it as a potential good resolution to do when you have time for it, at the very bottom of your increasing to-do list.

But, what if launching and running a podcast wasn’t as scary and time-consuming as it seems to be?

Let’s just imagine for a moment what you could do with a podcast…

  • You could engage and federate your community around topics and interests you share.

  • You could increase your audience reach and, consequently, your business or activity, by focusing on what makes you unique, different.

  • You could go beyond the traditional communication ways and create more opportunities to interact with your ideal clients.

All of this by only focusing on the fun part of having a podcast:
preparing and recording your episodes.

  • You won’t need to deal with all the technical aspects as editing or managing the backend of your podcast.

  • You won’t need to stress about having your podcast publishing on time on the right platforms.

  • You won’t need to worry about the organizational aspects of having a podcast and, thus, forgetting something.

And, let’s just imagine that in 2-month time, your podcast could be out and running its first 3 episodes…

Sounds crazy, right?

But it is the time it took me to launch my own podcast about fashion history, “My Fashion Stories Box Podcast”.

I started to work on the idea of having a podcast to share my passion about fashion history in December 2020. And, in February 2021, my trailer and first 3 episodes were out.

 

I did it all by myself, trying and learning on the way. And, I had so much fun working on my own podcast launch that I wanted to share it and help other podcasters-to-be.


 

Do you want to follow my lead and make your podcast dream a reality that will enhance your reach and authority?

Introducing “My Podcast Launch Kit”
powered by My Marketing Toolbox!

THE PODCAST LAUCH KIT INCLUDES

Strategic part

  • Strategy and onboarding call

  • Podcast objectives, targets and messages definition

  • Creation of the podcast concept

  • Brainstorming session about the podcast content topics

  • Podcast editorial line elaboration

  • Assistance in writing the trailer and the first 3 episodes’ scripts

 

Organisation part

  • Creation of a launch plan

  • Organisation of a dedicated Drive/Dropbox folder for files sharing

  • Set up of a workflow system with Trello

 

Branding part

  • Work on the podcast branding

  • Work on the podcast audio identity

  • Graphic assistance in:

    • The podcast cover art

    • 1 audiogram template for social media feeds

    • 1 audiogram template for social media stories

    • Coming soon podcast release announcement

    • Social Media carousel template

    • Social Media Stories template

    • Social Media quote template

 

Editing part

  • Recommendation on tools for podcast recording episodes and training

  • Trailer episode editing

  • Intro and outro editing

  • First 3 episodes editing

  • Creation of 1 audiogram per episode

 

Communication part

  • Hosting platform set up

  • Submission of your podcast’s episodes to podcast plateforms as Apple Podcast, Spotify, Stitcher, Deezer, Google Play, Amazon.

  • Category selection for podcast plateforms

  • Episode Analytics spreadsheet

  • Creation of your podcast pitch presentation

  • Work on keywords for your podcast

  • 1 launch announcement blogpost copy and publishing on your website

  • Creation of a dedicated page on your website for your podcast with your episodes’ feeds.

 

Your investment: 1500 EUR for 2 months* + taxes when applicable

 

*After the podcast launch, a minimum of 3-month commitment is required for one of the packages available (My Podcast Basics Package, My Podcast Basics + Package, My Additional Podcast Management Services)

LET'S WORK TOGETHER!

THIS IS FOR YOU IF...

You are passionate about what you do and you want to increase your reach and authority.

You want to bring your business/activity to the next level by attracting your ideal clients with contents relevant to them.

You are serious about having a podcast and you see it as a long-term relationship.

You are ready to commit to a minimum of 5-month work: 2 months for the launch of your podcast and a minimum of 3 months commitments to one of the “My Podcast Box” packages.

THIS IS NOT FOR YOU IF...

 

You are not serious about your podcast and you don’t want to release episodes and communicating on them consistently and regularly.

 

You are not ready to commit for a minimum of 5-month work together. It takes time and consistency to launch a successful podcast and long-term commitment is key.

 

You are too busy you don’t even have time to record your episodes. The minimum investment that we will be asking from you is working on your scripts and recording your episodes. If this is not possible for you and/or if we have to constantly chase you up, then it won’t work out. We value our time the same way we value your time. And, as the saying goes: “Time is money”.

FREQUENTLY ASKED QUESTIONS

Podcast management services

Why do you require a minimum of 3-month commitment for your basic packages and additional services?


A minimum of 3-month commitment is required to ensure consistency in the services done and to be able to scale results against your goals and adjust if necessary.




Do you only work with businesses?


I work with people who are passionate by what they do: entrepreneurs, individuals working on a personal branding project or on a side project they are passionate about. The core should really be passion, commitment and the will to share.




I want my podcast’s episodes to also be available on my website. Is it possible?


Yes, you can create a dedicated page for your podcast on your website where you can embed your podcast episodes’ feed. Alternatively, if you don’t want to have a dedicated page, you can just embed your podcast episodes’ feed on any page of your website, on the homepage for example.




Do you have your own podcast?


Yes, I do have my own podcast. I launched it in February 2021. Its name is “My Fashion Stories Box Podcast”. I share my passion about fashion history, a topic I also teach in an international fashion school. I loved working on my own podcast so much that I decided to help podcasters and podcasters to be.




Do you offer payment plans?


Yes, you can have access to payment plans.





Podcast launch services

Why does the launching package take 2 months? Can’t we do it faster? And, what if I need more time than 2 months?


  • It is very important to work on the strategy of your podcast: the what, why, when, where and for whom. And it is important to take your time going through all the steps to be sure your podcast will deliver your expectations. It took me 2 months to launch mine and I don’t recommend to do it faster.
  • I wouldn’t recommend you to take more time though. It’s good to have a deadline and to stitch to it. If not, you might lose your motivation on the way and your podcast might not see the light.




After the launch of my podcast with you, am I really obliged to commit to one of your packages? Why?


t’s very important for me to be sure you have all the tools and understanding of what it takes to run a podcast from A to Z before letting you fly by your own. 3 months is the minimum period of time to be sure that all the principles will be understood, and, to start seeing middle term results.




Do you only work with businesses?


I work with people who are passionate by what they do: entrepreneurs, individuals working on a personal branding project or on a side project they are passionate about. The core should really be passion, commitment and the will to share.




I really want to launch my own podcast but I feel overwhelmed by the tasks and I don’t know where to start from. Can you help me?


Yes, of course! And that is the reason why I launched “My Podcast Launch Kit”. This package is articulated around 5 main axis (Strategy, Organisation, Branding, Editing and Communication) to give you all the necessary steps to successfully launch your podcast without feeling lost in the process.




Do I really need to have a podcast?


A podcast is not something mandatory, nor it is a trendy communication tool you need to have. It’s not because the others have one, that you necessarily need a podcast of your own. It depends of your goals, your strategy, what you want to achieve with it and your time and resources available for it. Having a podcast is a commitment.




Do you have your own podcast?


Yes, I do have my own podcast. I launched it in February 2021. Its name is “My Fashion Stories Box Podcast”. I share my passion about fashion history, a topic I also teach in an international fashion school. I loved working on my own podcast so much that I decided to help podcasters and podcasters to be.




Do you offer payment plans?


Yes, you can have access to payment plans.




Is there anything not included in your kit that I might need to purchase? Equipment and so on?


Yes, you might want to invest in a pair of headset and in a microphone. I personally use Samson Go Mic as a microphone. You need also to considerate the hosting platform fees through which your podcast will be indexed in platforms as Apple Podcasts, Google Play Podcasts, Spotify. The main known are Libsyn and Simplecast. I personally use Buzzsprout.




What is an intro, outro and trailer?


  • An intro is an introduction audio file in which you will introduce yourself, your podcast and what your podcast is about. The intro also includes some music elements. The intro remains the same for all your episodes.
  • An outro is a conclusion audio file in which you say goodbye to your audience, give them information on where they can find you and contact you and invite them to your next episode. As the intro, the outro can include some music elements and remains the same for all your episodes.
  • A trailer is a short extract from your podcast episode which will give to your audience the idea of what your episode is about and entice them to listen to the full episode. The trailer is used to create audiograms.




What is a hosting platform?


A hosting platform is a dedicated website where you will upload your podcast’s episodes and schedule them. The aim of the hosting platform is to index your podcast and its episodes to podcast directories as Apple Podcasts, Spotify, Deezer, Google Play Podcasts through RSS. You can’t index your podcast directly to these platforms. You need to use a hosting platform. Once, you hit “publish” or you schedule the publishing of your episode at the time and day you want, the hosting platform will immediately synchronize with Apple Podcasts or Spotify, and your episode will be accessible to these directories’ users.




What is an audiogram?


An audiogram is a short audio trailer from your podcast episode that you will insert in a visual and promote on your social media profile. By mixing visuals and audio elements, the audiogram will give to your audience an idea of the topic of your episode and stimulate them to go to their favorite podcasts platform to listen to the full episode.




What do I say in an intro, outro and trailer?


  • In the intro, you generally welcome your listeners, introduce yourself and your podcast, what it is about and you will thank your listeners to listen to the coming episode. The content remains the same for all your episodes.
  • In the outro, you will thank you your listeners to have listened to your episode, you will give information on where they can find you and contact you, you will say goodbye to them and you will invite them to your next episode. The content remains the same for all your episodes
  • The trailer content depends on the topic of your episode. It is usually an extract from your episode, a sentence, that will give an idea of your episode’s content and arise the curiosity for your listeners to go listening the full episode.




How do I prepare the script for my podcast episode?


Depending on the overall topic of your podcast, it’s generally better to start with doing some researches on the theme(s) you will talk about. Then, I would recommend to have a structure with the main parts being the beginning, the middle and the end, obviously. It can be presenting an issue you will try to solve, the many ways to solve it with examples and your recommendations. The most important is having a progression and, at the end of the episode, your listeners having learnt something new.




I already have some contents as Youtube videos, Instagram lives, blogposts. Can I repurpose them as podcast episodes? Can you help me with that?


Yes, of course all these existing elements can be repurposed as podcast episodes. I will be pleased to assist you in doing it the best way possible.





So, are you ready to start working on your dream podcast?

TO GO FURTHER...

"DO YOU SPEAK PODCAST?"

 

Your podcast glossary by My Marketing Toolbox

PODCAST SERVICES BY MY MARKETING TOOLBOX

 

Download the services' portfolio

vika-strawberrika-LgFFFER09PE-unsplash.jpg