As every year, the color experts at Pantone elect the Color of the Year. For 2018, they chose Ultra Violet.
What are the meanings of this color and how can you use it, this is the subject of my today post.
Some words about Pantone
The Pantone Color Institute is a consulting and colors forecasting service inside Pantone. It aims at guiding brands and designers in their choice of color combinations and recommendations based on the color power, psychology and emotion. For the Pantone Color Institute expects, colors are a way to inspire and influence.
In order to define which color will be the emblem of the year, the Pantone experts carefully study and research trends in the design, film, food, fashion, art and entertainment industries. They also look in materials, travels, sports and technology sectors, setting the trends and directions in the creative world.
Beyond trends, the color chosen by Pantone experts is meant to symbolize what the world needs more.
Ultra Violet
For 2018, Ultra Violet has been chosen as color of the year.
This color is a combination of blue and purple and is “inventive and imaginative, lighting the way to what is yet to come”.
According to Pantone’s explanation, Ultra Violet color “communicates originality, ingenuity and visionary thinking that points us toward the future.”.
It reminds the mysteries of the Universe, the unknown and the discoveries to come.
A choice full of esoteric meanings and hopes for 2018 to be a better year than 2017...
About the purple color
Let’s talk about the signification of the purple color, the color at the basis of Ultra Violet.
Purple combines the stability of the blue and the energy of the red, two colors with opposite yet complementary messages.
Thus, this color has two main uses.
Nobility and luxury
Through the ages, the color purple has been associated with royalty, nobility and prestige.
It symbolises mystery, magic, power and luxury.
Spirituality
Purple has also a spiritual and imaginative connotation. It represents the future, imagination and dreams. This color will stimulate psychic abilities and spiritual awareness.
"The head in the stars and the feet on Earth" perfectly summarises the esoteric messages of the purple color.
How to use purple?
Because every color has its own powers and messages, it is important to understand them so that they fit to your brand’s identity and convey yours values.
Purple is a perfect color to adopt to convey any message and atmosphere of quietness, calm and spirituality. It calms the nerves and spirit and encourage creativity.
Two sectors that could make at profit the strong messages conveyed by this color are:
Luxury brands
Yoga, relaxing, beauty and spiritual centers.
Did you know that...
... Purple was the color of Prince and David Bowie?
... Purple represents the planet Jupiter and is associated with the February month?
... Byzantine emperors signed edits in purple ink?
... In the Roman Empire only emperors could wear purple?
... In Thailand, purple is the color women wear to mourn their husband’s death?
... While in Japan purple means wealth and position?
... And in Egypt it is the color of virtue and faith?
Some examples of brands using purple
Yahoo!
Monster.com
Cadburry
Hallmark