You started your podcast as a way to communicate with and federate your community. However, over time, you noticed that the management of your podcast was taking more and more time and energy. And you are an entrepreneur, meaning that you are alone or with a reduced team, to make your business strive.

The time and energy you are devoting to managing your podcast could be definitely dedicated to your core business, to your clients. And you might be now facing a dilemma: keeping or not your podcast in order to focus on your zone of genius, your business.

You have thought about outsourcing some parts of your podcast management but you are not sure if it’s the right move for you and you have some fears about outsourcing.

In this article, I will help you answering this question by giving your 3 Pros and 3 Cons outsourcing the management of your podcast.

What is outsourcing?

Before we start looking at whether outsourcing might be the answer for you, let’s define together what is outsourcing.

Basically, outsourcing is the practice of hiring a specialist outside your business in order to perform tasks which are considered as tedious or time-consuming.

The main goal of outsourcing is to free up time on your schedule so that you can focus more on revenue generating tasks, your clients.

Now that we are clear on the definition, let’s see the advantages and disadvantages of outsourcing your podcast management.

Pros of outsourcing the management of your podcast

• Pro #1: You save time and energy

This might be the most obvious reason you may want to outsource but, this is also the one we tend to forget about.

Outsourcing your podcast management will enable you to free up time from your schedule and, maybe, to avoid burn-out.

As someone else will be in charge of managing your podcast, you will feel less stressed and this will have a positive impact and on your mental health and on your business.

• Pro #2: You can focus on you zone of genius

By not having to deal with all the “boring things” linked with podcasting, as editing, scheduling, episode repurposing, you will have more time to do the tasks that you love doing.

You can really focus on what makes you different on the market and on your relationships with your clients and community.

And, when it comes to your podcast, you can decide the parts you want to keep and the ones you don’t want to perform.

It’s a win win situation.

• Pro #3: You have access to the knowledge and expertise of a professional

By outsourcing the management of your podcast to a professional, you will have access to his expertise and knowledge. This person will help you to create more opportunities for your podcast and to increase your reach.

He will also make your podcast look more professional in terms of editing, repurposing (blog post, social media, quotes, audiograms), and help you achieve consistency in publishing. He can also advice you on your podcast editorial plan to make sure you will talk about the hot topics of your community and to find the right guests to invite, having in mind the high quality and added value your business is bringing to its community.

Cons of outsourcing the management of your podcast

• Cons #1: You might have the impression you lose control over your podcast

Delegating tasks is not something easy. When you are a business owner, you tend to be a control freak, the Big Brother watching everything that happens inside your business.

Hiring an external person to perform, even a small task, can seem overwhelming. You are not sure that the job will be well done, you are afraid to lose quality and you tend to do micro management, to harass the person until he answers you.

• Cons #2: You might think it’s too expensive

Hiring a freelancer means that you will need to pay someone to perform a task you were doing by yourself, free of charge. So you might think that it’s not worth the investment and that you could even hire an intern to do the job.

• Cons #3: They won’t know your business and how to do it “the right way”

As a professional yourself and an expert in your field, you want to be sure that the person you will hire to deal with your podcast knows everything about your business, your industry. And your main fear will be that they won’t know and make mistakes.

On the top of that, they won’t know how to do it the right way and you will need to spend time, and thus energy, on explaining everything to them before being sure they will give you the results you are expecting from them.

So, what should you do?

In order to help you decide whether you need outsourcing the management of your podcast, here are some questions for you to answer.

• Question #1: Is my podcast the core of my business or is it a benefit to my business offers?

  • Answer: If your podcast is a benefit to your business offers, then you can consider outsourcing its management.

• Question #2: Will outsourcing the management of my podcast free up time on my schedule to grow my core business?

  • Answer: If the answer is yes, consider outsourcing the management of your podcast.

• Question #3: Will it cost less in terms of time, energy and money to outsource the management of my podcast?

  • If the answer is yes, consider outsourcing the management of your podcast.

• Question #4: Can someone else complete the management of your podcast better and faster than you and bring added value to it?

  • Answer: If the answer is yes, consider outsourcing the management of your podcast.

To conclude with…

Outsourcing the management of your podcast can seem scary at first. However, in the middle term, you will start seeing benefits: you will be less stressed, your schedule will free up for tasks that really matter to you and you will fall in love again with your podcast by doing only what you love with it.

A last piece of advice for you would be that, once you take the decision to outsource the management of your podcast, write down all the tasks you want to keep performing by yourself and the ones you want the podcast manager to perform. That way, the tasks repartition and brief will be clear for both parts.

I hope this article helped you to see better through the pros and cons of outsourcing the management of your podcast.

And, if you are not sure yet about how to add podcasting in your marketing and communication strategy, why not booking a discovery call with me to discuss your challenges and expectations?

In the meanwhile, have a look at my podcast management offers to help you make your voice heard and tell your story.

See you soon and happy podcasting!

Cath @MyMarketingToolbox